Free UTM Builder — Create Google Analytics Campaign Tracking URLs Online

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

Generated Campaign URL

UTM Glossary

utm_source

Platform where traffic originates (e.g. google, facebook, newsletter)

utm_medium

Marketing channel type (e.g. cpc, email, social, organic)

utm_campaign

Specific campaign or product promotion name

utm_term

Paid keyword that triggered the ad (mostly for search ads)

utm_content

Differentiates ads or links in the same campaign

Google Analytics Ready

Compatible with GA4, Adobe Analytics, and all major tracking platforms.

💡 Best Practice

Always use lowercase and underscores in UTM values. Google Analytics is case-sensitive — "Google" and "google" appear as two different sources.

About Our Free UTM Builder Tool

UTM parameters are the backbone of digital marketing analytics. Without them, Google Analytics shows all campaign traffic as "direct" — making it impossible to know which ads, emails, or social posts are actually driving conversions. Our UTM Builder generates correctly formatted tracking URLs by combining your destination URL with UTM source, medium, campaign, term, and content parameters.

Everything is done locally in your browser. No account, no data storage — just fast, accurate UTM links ready to use in your campaigns.

Key Features

All 5 UTM Parameters — source, medium, campaign, term, and content fields
Instant URL Preview — See your full tracking URL as you type
One-Click Copy — Copy the complete UTM URL instantly
URL Validation — Checks that your base URL is properly formatted
Parameter Encoding — Automatically handles spaces and special characters

How to Use UTM Builder

Enter your destination URL (the page you want to track)
Fill in utm_source (e.g. google, newsletter, twitter)
Fill in utm_medium (e.g. cpc, email, social)
Fill in utm_campaign (e.g. spring_sale, product_launch)
Optionally add utm_term and utm_content for more granular tracking
Copy the generated UTM URL and use it in your campaign

Frequently Asked Questions

What are UTM parameters?

UTM parameters (Urchin Tracking Module) are tags appended to URLs that tell Google Analytics where your traffic came from. The five parameters are: utm_source (platform), utm_medium (channel), utm_campaign (campaign name), utm_term (keyword), and utm_content (specific ad variant).

Which UTM parameters are required?

Only utm_source, utm_medium, and utm_campaign are required by Google Analytics for basic campaign tracking. utm_term and utm_content are optional but provide more granular data.

Does capitalization matter in UTM parameters?

Yes. Google Analytics treats utm_source=Google and utm_source=google as two different sources. Always use consistent lowercase naming conventions for your UTM parameters to avoid splitting your data.

Can I use UTM parameters on any URL?

Yes. UTM parameters work on any URL — landing pages, blog posts, product pages, or any destination on your website. They are stripped from the URL shown to visitors but tracked by Analytics.

Will UTM parameters affect my SEO?

No. UTM parameters only appear in links you manually share (ads, emails, social posts). They do not appear in organic search results or affect how Google crawls your pages.